Tag Archives: sanity check

Is this thing on? An author group I belong to recently had a discussion about marketing and social media, blog tours and giveaways and all the rest of it. Basically, there’s so much going on out there as far as promotion goes, and much of it gets laid at the feet of authors these days…and no one really seems to know if it makes a difference. Do people buy books because they get swag in the form of pens and postcards? Do mass blog tours and book giveaways increase sales or do they just encourage people to wait around to see if they’ll win something? Is blogging/tweeting/facebooking really that important? Or is it a just a time suck that keeps writers from writing books? Some days it just feels as though we’re in an empty room with a microphone. When all you hear is your own words echoing in your… Read more