I’ll admit I don’t know much about the whole marketing/promo scheme of things when it comes to books. I’m familiar with going to cons and finding row upon row of tables stocked with all kinds of things – bookmarks, postcards, light-up boobies, pens, feathers, candy…anything and everything to get people to stop and pick them up, on the off chance another book might get sold. Of course, the big question here is does such marketing actually work? And no one really seems to know the answer. Plenty of people insist that it does and plenty don’t. We’ve all heard stories of writers who spent a small fortune on marketing gewgaws that seemed to make no difference…and then did almost no marketing at all next time around and sold a ton. Was it because of the venue? Or perhaps nothing more than the fact that by the second book, people knew… Read more